Why do you need to put together a creative brief when planning for a website or app (re)design? The way the creative mind works, there isn't just one magical pathway to your new design or any single “best practice” that applies to all websites universally. Website design is a sequence of problem-solving that—through information, context, analysis, and data—leads to your unique creative design solution. The better and more accurate the input, the better and more targeted the output will be.
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